Project: Caring Village

Project Background

Caring Village is a mobile and web application that helps families share caregiving responsibilities for a sick loved one. Members create a network of online caregivers to help shoulder day-to-day responsibilities during their health journey. The app keeps everyone in the "village" informed of the care recipient’s wellbeing via status updates, wellness checks, appointments, and also offers to-do lists for members to volunteer for.

As the Creative Director and UX strategist on this project, I was responsible for leading design and UX solutions for iOS, Android, and web design, as well as managing the design and digital (marketing) strategy for the marketing website.

I managed the design team tasks, tested features using lean UX methodology and in-person user-testing, making iterative changes to layouts as-needed. I provided reports on user feedback regarding areas of improvement. I also provided digital marketing support, writing for the web, and shared weekly analytics information with the team while working to increase conversions and improve user engagement.

ROLES

Creative director, UX strategy user testing, UX/UI Design, QC, research, design team management, digital marketing support, writing for the web, video production support

TOOLS AND TESTING

Agile, Axure, Sketch, Adobe CSS, WordPress, JIRA, Confluence, Google Analytics, Invisionapp, OptimalWorks, UsabilityHub, HotJar

UX

GROUP MESSAGING

TO DO LIST CREATION

INVITE A MEMBER

FORMS

MARKETING SITE

Studies

ONBOARDING

I conducted a study to determine where users were dropping off during the onboarding process when they were creating a village/account. I used Hot jar recordings to evaluate where the users were having issues and mocked up the flow to create a visual guide. Using this flow, I was able to further refine the current onboarding flow, and offered suggestions on how to reduce clicks and incorporate some onboarding best practices.

View Report (PDF)

User Testing

I conducted in person user testing for Web and mobile users on new features and flows of the Caring Village product. User testing was then compiled and presented to the stakeholders so these UX updates could be considered in upcoming Sprints.